Director Matthew Frost 'Dissects' His Creative Process in Subtly Funny Film

Known For A-List Satires, Here's His Own Version

Published on

Editor's Pick

He's known for getting the A-List to poke fun at themselves. But Matthew Frost -- the director of brilliantly satirical short films starring celebrities such as Jessica Chastain, Kirsten Dunst, Izzy Caplan and Kate Winslet -- turns the camera on himself in this mini documentary. The nine-minute film is both informative and subtly funny, as we see some insights into his work but also see him having some fun at his own expense.

He portrays himself failing to organize a birthday celebration for himself because all his friends are busy (all played out via a series of text messages), hilariously visting a dog park without a dog, and ending up alone in a karaoke bar singing REM's "Everybody Hurts." The film was directed by Paul Johnston and Adam Beck as part of A New Breed. The five-part series explores cultural transformations in adventure, style, arts, culture and music as part of The Creator Class, conceived out of Toronto agency Free.

"I was actuallly quite comfortable diving hard into self deprecation," Mr. Frost said of the experience. "It's definitely my kind of thing, but it's different to do it deliberately like this for sure. They told me that Michael Stipe personally approved the usage of my 'Everybody Hurts' karaoke rendish so that's pretty embarrassing! But I think that's actually the way I sing when I sing to myself in my head. Scary."

As for being on the other side of the camera, "That was weird but I was also frighteningly comfortable," he said. "Aren't directors suppose to frustrated actors? [I was] definitely frustrated when trying to not back-seat drive too much. But it was fun to just play the idea in your head as oppose to explaining it with mimics, accents and jumbled sentences like I usually do."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 04, 2015
Paul Johnson
A New Breed
Adam Beck
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age