Swedish Anti Smoking Charity Targets Teen Minecraft Users with 'Fear Clinic'

Virtual Clinic Will Have Pyschologist On Hand To Help Kids Deal With Worries

Published on

Editor's Pick

A Swedish anti-smoking organization is trying to persuade teenagers not to start smoking by targeting via the hugely popular video game Minecraft. The non-profit, A Non Smoking Generation, decided it needs to start with the insecurities and fears about fitting in that make teens start smoking in the first place. So, it placed a virtual "Fear Clinic" within the games, encouraging users to go there and chat about their worries with an online psychologist. The organization worked with Swedish agency Deportivo on the project.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 04, 2014
Agency:
Deportivo
Client:
A Non Smoking Generation
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age