Swedish Anti Smoking Charity Targets Teen Minecraft Users with 'Fear Clinic'

Virtual Clinic Will Have Pyschologist On Hand To Help Kids Deal With Worries

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A Swedish anti-smoking organization is trying to persuade teenagers not to start smoking by targeting via the hugely popular video game Minecraft. The non-profit, A Non Smoking Generation, decided it needs to start with the insecurities and fears about fitting in that make teens start smoking in the first place. So, it placed a virtual "Fear Clinic" within the games, encouraging users to go there and chat about their worries with an online psychologist. The organization worked with Swedish agency Deportivo on the project.

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Mar 04, 2014
A Non Smoking Generation
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