A Roof For my Country: Cardiotronic

A machine that looks inside your heart.

Published on Dec 12, 2011

Editor's Pick

To get people to donate money to charity Roof For My Country, Y&R Peru created a machine that looked at your heart. For the price of a coin, "Cardiotronic" looked at your heart and found that you were using it for many things: Forgiving your boyfriend, "liking" stuff on Facebook. But you still had space left over to help the homeless.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Dec 12, 2011
Y&R Peru
A Roof For my Country
Executive Creative Director:
Flavio Pantigoso
Head of Art:
Christian Sanchez
Daniel de Leon
Art Director:
Beto Noriega
Art Director:
Renzo Vasquez
Art Director:
Alejandro Bottas
Agency Producer:
Michel Motte
Production Company:
Senor Z
Senor Z
Executive Producer:
Senor Z
Nilda Alejandra Castillo
Cardiotronic Creation:
Los Merida
Cardiotronic Technology:
Richard Rivera
Assistant Camera:
Juan Carlo Garcia
Assistant Camera:
Rodrigo Alarcon
Jorge Prado
Data Manager:
Daniel Rodriguez
Post Production:
Plan B
Sound Director:
Vinylo Sound
Sound Director:
Ricardo Nunez
Sound Producer:
Claudia Incio
Carolina Catter
Client Approval:
Tarek Kahhat

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.