Creativity

A Roof for My Country: Cardiotronic

A machine that looks inside your heart.

Published on Dec 12, 2011

Editor's Pick

To get people to donate money to charity Roof For My Country, Y&R Peru created a machine that looked at your heart. For the price of a coin, "Cardiotronic" looked at your heart and found that you were using it for many things: Forgiving your boyfriend, "liking" stuff on Facebook. But you still had space left over to help the homeless.

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About

Credits

Date
Dec 12, 2011
Agency:
Y&R Peru
Client:
A Roof for My Country
Executive Creative Director:
Flavio Pantigoso
Head of Art:
Christian Sanchez
Copy Writer:
Daniel de Leon
Art Director:
Beto Noriega
Art Director:
Renzo Vasquez
Art Director:
Alejandro Bottas
Agency Producer:
Michel Motte
Production Company:
Senor Z
Director:
Senor Z
Executive Producer:
Senor Z
Producer:
Nilda Alejandra Castillo
Cardiotronic Creation:
Los Merida
Cardiotronic Technology:
Richard Rivera
Camera:
Juan Carlo Garcia
Camera:
Rodrigo Alarcon
Producer:
Jorge Prado
Data Manager:
Daniel Rodriguez
Post Production:
Tosta
Design:
Plan B
Sound:
Vinylo Sound
Sound Director:
Ricardo Nunez
Sound Producer:
Claudia Incio
Producer:
Carolina Catter
Client Approval:
Tarek Kahhat

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