This Milk Tastes So Good, You Might Go a Little Crazy

U.K. Brand Makes Us Laugh With a Quirky Campaign

Published on

Editor's Pick

British milk brand a2 has launched three quirky spots promoting its product as the milk that will make you want to go back to drinking milk. In this one, a runner refreshes herself with -- well, rather a lot of milk. Elsewhere, we see a Mom who can't resist drinking her kids' milk and more, and a couple who embark on a competitive milk-chugging contest.

The company, launched in 2012, claims to markets products from cows specially selected only to produce milk with the A2 protein that apparently is easier for some people to digest. It appointed agency Analogfolk to create this campaign last November. The spots, which will run online and direct viewers to a video explaining why a2 milk is different, were directed by Andrew Gaynord of Mind's Eye Media.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 03, 2015
Agency:
AnalogFolk London
Client:
a2 Milk
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age