British milk brand a2 has launched three quirky spots promoting its product as the milk that will make you want to go back to drinking milk. In this one, a runner refreshes herself with -- well, rather a lot of milk. Elsewhere, we see a Mom who can't resist drinking her kids' milk and more, and a couple who embark on a competitive milk-chugging contest.
The company, launched in 2012, claims to markets products from cows specially selected only to produce milk with the A2 protein that apparently is easier for some people to digest. It appointed agency Analogfolk to create this campaign last November. The spots, which will run online and direct viewers to a video explaining why a2 milk is different, were directed by Andrew Gaynord of Mind's Eye Media.