Creativity

AAA: AAA Town

AAA, the organization that has come to the aid of many a traveler over the years enlisted Publicis & Hal Riney to develop a site that apprises current and potential members of the brand's multiple product offerings beyond roadsid

Published on Mar 31, 2008

Editor's Pick

AAA, the organization that has come to the aid of many a traveler over the years enlisted Publicis & Hal Riney to develop a site that apprises current and potential members of the brand's multiple product offerings beyond roadside service.

With a minor collision on a downtown street as the setting, the site features multiple perspectives of the accident which one can maneuver through with a click and drag. In the process, visitors are transported to different AAA offerings which are customized to your zip code including insurance plans, savings on shopping, lodging and dining as well as the obvious roadside services including GPS tools and the network of service vehicles.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 31, 2008
Client:
AAA
Agency:
Publicis & Hal Riney
Chief Creative Officer:
Roger Camp
Interactive Creative Director:
Dominic Goldman
Art Director:
Rikesh Lal
Art Director:
Rich North
Copywriter:
Sam Moore
Copywriter:
Justin Kramm
Copywriter:
Adam Koppel
Director of Integrated Production:
David Verhoef
Agency Producer:
Dora Lee
Production Company:
Perfect Fools
Director:
Andrew Douglas
VFX:
Digital Domain
Sound Design:
Gino Nave

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.