Creativity

Would You Share This Tepid Bath Water? Australian Insurance Ad Shows What Could Happen

AAMI Ad Says You Don't Have to Save in Crazy Ways

Published on Aug 04, 2014

Editor's Pick

Australian insurance brand AAMI shows there are easier ways to save in a new campaign launched by Ogilvy Melbourne -- featuring a whole family having to share some decidedly scummy looking water. We particularly like the unexpected appearance of Mom. It was directed by Nick Ball through Finch. The campaign promotes the company's Flexi Premiums and spans several TVC executions, video content, digital display, outdoor and press ads.

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About

Credits

Date
Aug 04, 2014
Agency:
Ogilvy Melbourne
Client:
AAMI
Executive Creative Director:
Brendon Guthrie
Copywriter:
AnnaTara Clark-Sneddon
Art Director:
Scott Zuliani
Agency Producer:
Lauren Free
Director:
Nick Ball
Producer:
Karen Bryson
Production Company:
Finch
Media:
Starcom

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