Creativity

Aaron Koblin/Progressive: The Single Lane Super Highway

Drive, baby, drive!

Published on Dec 14, 2011

Editor's Pick

Aaron Koblin, one of the brains behind The Wilderness Downtown andThe Johnny Cash Project, is back with his latest creation, The Single Lane Superhighway, a fun site commissioned by Progressive that lets you craft your own set of wheels and watch them go, in a lineup of--at this point--about 2100 other homespun vehicles. For the past three decades Progressive has tapped artists or used original artwork as part of its annual report. The brand commissioned Koblin and Bitforms Gallery, who worked with programmer Mr. Doob on the Superhighway, which reflects "the personal bond people have with their automobiles."

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About

Credits

Date
Dec 14, 2011
Artist:
Aaron Koblin
Client:
Aaron Koblin/Progressive
Creative:
Bitforms
Programmer:
Mr. Doob

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