Abbotts Village Bakery: Free Range Bread Farm
Oh give me a home, where the wholesome loaves roam
George Weston Foods' Abbott's Village Bakery bread is about as wholesome as you can get, with no added artificial colours, flavours or other additives. To demonstrate this, Australian agency BMF translated the idea using the metaphor of a free-range farm, but this time, the animals are of the hoove-less sort. The campaign also features social media, press and OOH elements and launches on March 3.
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