Abbotts Village Bakery: We Don't Force Feed Our Bread

Oh give me a home, where the wholesome loaves roam

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Editor's Pick

George Weston Foods' Abbott's Village Bakery bread is about as wholesome as you can get, with no added artificial colours, flavours or other additives. To demonstrate this, Australian agency BMF translated the idea using the metaphor of a free-range farm, but this time, the animals are of the hoove-less sort. The campaign also features social media, press and OOH elements and launches on March 3.

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Feb 26, 2013
Abbotts Village Bakery
Creative Director:
Justin Ruben
Media Agency:
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