Creativity

ABC: Hanso Foundation

Fans of ABC's Lost are about to find a slew of compelling reasons to pay extra close attention to the smash hit drama—even after the current season ends. The show's creative team, including

Published on May 03, 2006

Editor's Pick

Fans of ABC's Lost are about to find a slew of compelling reasons to pay extra close attention to the smash hit drama—even after the current season ends. The show's creative team, including co-creator Damon Lindelof and executive producer Carlton Cuse, have engineered a sprawling interactive challenge to keep viewers immersed in the Lost universe during the hiatus between the end of Season Two and the start of Season Three. Officially dubbed "The Lost Experience," the globe-spanning game will incorporate multiple media platforms (including online and television) and feature a distinct storyline outside the plot currently unfolding on TV's most mysterious deserted island. "A lot of people have speculated about what's going on on the island," says Mike Benson, ABC Entertainment's senior vice president of marketing and one of the project's masterminds. "Why are these people are here? Are they in purgatory? Is it all just one big coincidence? We want to make sure that we're creating that same sort of experience that people get from the show—and we're hoping that people start to speculate about what this story is that we're trying to tell."

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Date
May 03, 2006
Client:
ABC

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