Abrinq Foundation: Vending Machine of Good

Dispenser of good.

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Throughout the month of February, subway commuters will be offered an extra treat in platform vending machines. The Abrinq Foundation worked with Giovanni Draft FCB to create this stunt that offers citizens the option to take kids off the street, by inserting donations into "vending machines of good" at five different stations. A row on each machine carries special cards depicting kids holding various dollar amounts and stating, "With your help we can get these children of the streets." All the proceeds go to Abrinq, a nonprofit dedicated to raising awareness on issues affecting children and teens.

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Feb 18, 2010
Giovanni FCB
Abrinq Foundation
Creative Director:
Adilson Xavier
Creative Director:
Ricardo John
Head of Art:
Benjamin Yung Jr.
Art Director:
Bruno Brasil
Art Buyer:
Tina Castro
Felipe Hellmeister
Edgardo Pasotti
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