Absolut: Absolut Blank

Bottle as canvas.

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Absolut Vodka invited artists to use its bottle shape as a blank canvas, as part of a campaign spanning TV, print, out of home, digital and experiential marketing. The campaign strapline is 'It all starts with an Absolut Blank'.

The brand invited 20 artists, from creative disciplines encompassing sculpture, painting, drawing, filmmaking and digital art, to create artworks which will include light installations, murals and collages to be featured in the campaign, which launches in the UK and several other markets this week.

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About

Credits
Date
Jul 13, 2011
Agency:
TBWA/Chiat/Day New York
Chief Creative Officer:
Mark Figliulo
Client:
Absolut
CD/Writer:
Sue Anderson
ACD/Art Director:
Hoj Jomehri
Art Production:
Teresa Rad
Executive Producer:
Robert Valdes
Senior Producer:
Darryl Hagans
Assistant Producer:
Ellen Fitzgerald
Production Company:
Believe Media
Director:
Floria Sigismondi
Executive Producer:
Liz Silver
Line Producer:
William Sloss
Director of Photography:
Simon Chaudoir
Photographer:
Felipe Robelo
Retouching/Postproduction:
E-Graphics
Art Materials/Logistics:
Alarming Industries
Editing:
Lost Planet NY
Editor:
Hank Corwin
Executive Producer:
Krystn Wagenberg
VFX:
MPC-LA
Executive Producer:
Justin Brukman
Producer:
Louisa Cartwright
Music:
Octupus Project
Director:
Kief Davidson
Editor:
Kief Davidson
Editor:
Lauren Giordano
Assistant Editor:
Gabriel Chavez
Editorial Company:
E-Graphics

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