Creativity

Absolut: Absolut Machines

Vodka brand Absolut distills its own brand of artificial intelligence thanks to the technical wizardry of Swedish studio Teenage Engineering and MIT alums Dan Paluska and Jeff Lieberman.

The collaborative effort

Published on Feb 26, 2008

Editor's Pick

Vodka brand Absolut distills its own brand of artificial intelligence thanks to the technical wizardry of Swedish studio Teenage Engineering and MIT alums Dan Paluska and Jeff Lieberman.

The collaborative effort invites visitors to create unique interpretations of music through text using Paluska and Lieberman's "Absolut Quartet" machine or Teenage Engineering's robotic, multi-channel "Absolut Choir."

The site features a clever DOS-styled interface, a series of real-time windows and begs the question, in an Absolut world, would machines be creative?

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About

Credits

Date
Feb 26, 2008
Client:
Absolut
Agency:
Great Works
CD/AD/CW:
Mathias PÃ'¤res
CD/Art Director:
Pontus Frankenstein
Creative Director:
Ted Persson
Designer:
Mathias PÃ'¤res
Designer:
Fredrik Karlsson
Design:
Teenage Engineering
Design:
Dan Paluska
Design:
Jeff Lieberman

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