Absolut: Absolut Truths

Delve deeper into vodka.

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Editor's Pick

Absolut - best known for its iconic 'through the bottle' campaign - and Augmented Reality are a perfect fit, so it's perhaps no surprise that the vodka brand has developed an AR app. AbsolutTruths, available free on iTunes, lets users find out more about how Absolut is made, with AR tags distributed via neck hangers on Absolut bottles. The codes, which you can also print out atAbsoluttruths.com, reveal cocktail recipes as well as the views of the spectacular landscape of Sweden from which Absolut is sourced.

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Jan 24, 2012
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