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Absolut: BeKANYE Website

Agency Great Works, working in conjunction with TBWA/Chiat/Day, New York, continues its "In an Absolut World" initiative by luring hip-hop star Kanye West to offer his own patented elixir that'll give the world its own toothy smile.

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Agency Great Works, working in conjunction with TBWA/Chiat/Day, New York, continues its "In an Absolut World" initiative by luring hip-hop star Kanye West to offer his own patented elixir that'll give the world its own toothy smile.

With the BeKanye (or Kanyeio Exsisto in pharmaceutical terms) tablets, visitors can see on the Great Works-created website how the product works through a series of images that features a besuited West posing with smiling groups of people in various scenarios. The tongue-in-cheek menu includes a description of how the tablets are ideal in an Absolut world and how they may cause awesomeness, increased appeal and jaws to drop. An additional FAQ and quiz examines if you've got what it takes to reach a Kanye-like level of success.

Along with a link to the viral spot produced by TBWA that's currently seeding throughout the web, a countdown icon at the bottom continues ticking towards a mysterious, but seemingly big reveal that both agencies and the brand are obviously keeping quiet about until the clock strikes zero. But one can sign up to the email list to keep apprised of countdown alerts. And just in case you were worried, the site insists that BeKanye was not tested on animals.
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About

Credits
Date
Jul 08, 2008
Client:
Absolut
Agency:
TBWA/Chiat/Day New York
Agency/Website:
Great Works
Creative Director:
Ted Persson
Creative Director:
Fredrik Carlstrƒ'‚¶m
Creative:
Brad Dixon
Copywriter:
Mary Williams
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Genre
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