Constantly Losing Your Friends on Nights Out? Absolut Is Here to Help

New Buddy Check App Asks Users to Bump Phones

Published on

Editor's Pick

Everyone knows how to "check-in" on a night out, but how about doing a check-up? Swedish vodka brand Absolut thinks it has the answer to the age-old problem of what to do when a friend disappears on a night out (we're assuming drinking lots of vodka has nothing to do with it). Together with agency JMW, it's created an app called Buddy Check that aims to make sure friends don't get pointlessly separated for any number of reasons.

What's different about the app is that users need to actually bump their phones together rather than just text or call each other. At intervals during the night, all members of the group will have to complete random buddy checks where they will be forced to find each other, under time pressure, and bump phones. As an added incentive, they can score points for this. Absolut's branding is kept to a minimum on the app, which also encourages "safe" behavior tips for nights out, such as drinking plenty of water.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 19, 2014
JMW Stockholm
Executive Creative Director:
Joakim Karlsson
Creative Director:
Samuel Garlov
Art Director:
Anders Palsson
Art Director:
Jonas Bottiger
Project Manager:
Nina Starco
Account Manager:
Bjorn Mellstrand
Production Agency:
Frost Digital
Production Manager:
Lina Jenkens
Video Production Agency:
Video Project Manager:
Joakim Slattegard
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age