Absolut: Direct Line to the Top

The Australian division of TBWA's Tequila outfit is inviting visitors to spend some time with vodka brand Absolut and Kevin Rudd, the newly elected prime minister Down Under.

The politician engages in comical mischief like lett

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The Australian division of TBWA's Tequila outfit is inviting visitors to spend some time with vodka brand Absolut and Kevin Rudd, the newly elected prime minister Down Under.

The politician engages in comical mischief like letting you prank call him or order up Chinese food to his office as well as the more serious interaction, soliciting emails from Aussie citizens with their thoughts on how to build a better Australia.
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About

Credits
Date
May 07, 2008
Client:
Absolut
Agency:
Tequila Australia
Associate Creative Director:
Kara Grey
Art Director:
Andrew Fergusson
Art Director:
Karl Reynolds
Copywriter:
Dan O'Connell
Producer:
Amanda Wise
Production:
Bruce Collier
Video Production:
The Jungle Boys
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