Creativity

Absolut: Greyhound - Music Video

Racing robotic greyhounds? All in a day's work.

Published on Mar 12, 2012

Editor's Pick

Racing robotic greyhounds? All in a day's work. Absolut teams up with the Swedish House Mafia for this insane music video for "Greyhound," which also happens to be the name of the brand's new drink. It's gorgeous and crazy, set in some futuristic salt flat environment where the robotic greyhounds go racing, while people drink. Elsewhere, the members of the band are controlling the racing dogs. Agency is TBWA/Chiat/Day.

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Credits

Date
Mar 12, 2012
Agency:
TBWA/Chiat/Day
Chief Creative Officer:
Mark Figliulo
Client:
Absolut
Global Creative Director:
Sue Anderson
Creative Director:
Hoj Jomehri
Art Director:
Hoj Jomehri
Art Director:
Jin Park
Writer:
Sue Anderson
Head of Production:
Robert Valdes
Senior Producer:
Jennifer McKenzie
Producer:
Nalina Baratz
Production Company:
RSA
Director:
Carl Erik Rinsch
Executive Producer:
Marjie Abrahams
Line Producer:
Betsy Blakemore
Director of Photography:
Claudio Miranda
Production Design:
Paul Martin
1st Assistant Director:
Michael Salven
Editorial:
Lost Planet
Editor:
Bruce Herrman
Executive Producer:
Krystn Wagenberg
Assistant Editor:
Eli Beck-Gifford
Assistant Editor:
Jacks Genaga
Assistant Editor:
Al Lacorazza
Producer:
Marcia Wigley
Effects:
Home Studio
Telecine:
CO3
Audio Mix:
Heard City
Audio Mix:
Philip Loeb
Sound Design:
Richard Devine

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