Creativity

Absolut: Helmut Lang

Austrian-born fashion designer Helmut Lang shows his artistic range in a new site for Absolut created by Swedish agency Great Works.

Continuing its "In an Absolut World" campaign, Great Works gives visitors

Published on Oct 31, 2008

Editor's Pick

Austrian-born fashion designer Helmut Lang shows his artistic range in a new site for Absolut created by Swedish agency Great Works.

Continuing its "In an Absolut World" campaign, Great Works gives visitors a full view of Lang's minimal pieces from his "ALLES GLEICH SCHWER" exhibition in Halle, Germany. Art enthusiasts can not only see Lang's abstract installations and canvases in plain sight, but rotate some with a mouse click and click on others to gain a deeper view.

Additionally, you can read a conversation with Lang and download select, individually numbered pieces from the Lang exhibit to your desktop.



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About

Credits

Date
Oct 31, 2008
Client:
Absolut
Agency:
Great Works
Creative Director:
Ted Persson
Art Director:
Jacob Ã'…strÃ'¶m
Art Director:
Jakob Nielsen
Project Manager:
Jessica Thorelius
Web Production:
Acne Digital
Technical Development:
Albert Ken

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