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Absolut: In An Absolut World

The second round of ads in Absolut's radical revamping of its image after 27 years includes more wry visual commentary shot by Vincent Dixon and retouched by Hélne Chauvet, abetted by quite a cast of cre

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The second round of ads in Absolut's radical revamping of its image after 27 years includes more wry  visual commentary shot by Vincent Dixon and retouched by H©lène Chauvet, abetted by quite a cast of creatives. As TBWA CD Rob Smiley told Creativity when the campaign launched, "Times have changed. Issues are the discourse of the day, and satire and humor are used to discuss everything, both serious and trivial. It™s how we deal with the insane world around us." That and drinking.
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About

Credits
Date
Jul 31, 2007
Client:
Absolut
Agency:
TBWA/Chiat/Day New York
Executive Creative Director:
Gerry Graf
Creative Director:
Robert Smiley
ACD/Copywriter:
Pierre Lipton
ACD/Art Director:
Pam Fujimoto
Copywriter:
Paul Bartow
Copywriter:
T.J. Bennett
Copywriter:
Meghan Simons
Copywriter:
Matt Hassell
Copywriter:
Alex Taylor
Art Director:
Megan Williams
Art Director:
Jason Stefanik
Art Director:
Curtis Edwards
Art Director:
Jason Lucas
Art Director:
Amy Ferguson
Art Director:
Bill Graham
Art Producer:
Julia Menassa
Art Producer:
Hillary Frileck
Photographer:
Vincent Dixon
Retoucher:
Hƒ'‚©lƒ'‚¨ne Chauvet
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