Creativity

Absolut: Purity

Purer still.

Published on Dec 19, 2011

Editor's Pick

Absolut Vodka has taken over one of Avenue de l'Opera's bus shelters in Paris with a poster via TBWA/ BEING Paris aimed at 'embodying purity to the extreme'. Created from just one sheet of blank paper by artist Simon Schubert, it was made without ink or chlorine on 100 % cellulose paper, and is formed only from folds, with the image revealed by shadows and light. See more about how it was done in the 'Making Of' video.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 19, 2011
Agency:
TBWA/Being - Paris
Client:
Absolut

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.