Absolut: Purity

Purer still.

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Absolut Vodka has taken over one of Avenue de l'Opera's bus shelters in Paris with a poster via TBWA/ BEING Paris aimed at 'embodying purity to the extreme'. Created from just one sheet of blank paper by artist Simon Schubert, it was made without ink or chlorine on 100 % cellulose paper, and is formed only from folds, with the image revealed by shadows and light. See more about how it was done in the 'Making Of' video.
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Dec 19, 2011
TBWA/Being - Paris
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