Creativity

Absolut: Ruby Red

/>Off-Broadway? Try online. That's where you'll find Absolut Ruby Red: The Evolutionary Musical, an oddball animated production by Stockholm-based agency Great Works that trumpets the Swedish

Published on Aug 02, 2006

Editor's Pick

/>Off-Broadway? Try online. That's where you'll find Absolut Ruby Red: The Evolutionary Musical, an oddball animated production by Stockholm-based agency Great Works that trumpets the Swedish vodka brand's newest flavor. The word "surreal" doesn't even begin to describe this interactive musical, which puts viewers in the director's chair by allowing them to choose the narrative path of a heroic grapefruit as it evolves from a simple fruit into a glorious alcoholic beverage—all while encountering flying sharks, anthropomorphic camels and other similarly bizarre characters along the way. After completing the musical "choose-your-own-adventure"-style, viewers can download their masterpiece onto their PSP or iPod. And for those who'd rather play composer than director, the Song-O-Gram feature lets you pick the words and genre for a personalized musical shout-out to all of your unsuspecting friends.

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About

Credits

Date
Aug 02, 2006
Creative Director:
Ted Persson
Copywriter:
Kristoffer Triumf
Flash Developer:
Jocke Wissing
Compositor:
H Lidbo
Illustrator:
Benedita FeijÃ'³
Illustrator:
Michael Andersen
Creative Director:
Rob Smiley
Agency Producer:
Eva Nilsson
Art Director:
Megan Williams
Copywriter:
Robert Kleman
Illustrator:
Michael Andersson
Client:
Absolut
Agency:
Great Works and TBWA Chiat

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