Creativity

Absolut Vodka: Outrageous

Celebrating LGBT.

Published on Oct 27, 2011

Editor's Pick

TBWA/Chiat/Day NY and resident photographer David LaChapelle celebrate the LGBT community in a new campaign for Absolut Vodka. The post shows LGBT community representatives "coming out" of a bottle-shaped closet on a beach. The tagline reads: "Celebrating 30 years of going out and coming out," neatly tying together the campaign's theme with the idea of partying with Absolut vodka. LaChappelle shot on a beach to signify the movement from darkness to light, while the different figures in the poster give a sense of joy to the celebration. The campaign will commemorate Absolut's 30 years of involvement with the LGBT community and will run for a year, with digital and social features additions coming in the next few months.

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About

Credits

Date
Oct 27, 2011
Agency:
TBWA/Chiat/Day New York
Chairman/CCO:
Mark Figliulo
Client:
Absolut Vodka
Creative Director:
Sue Anderson
Creative Director/Art Director:
Hoj Jomehri
Art Director:
Brantley Barefoot
Copywriter:
Jim Therkalsen
Head of Production:
Robert Valdez
Director of Art Production:
Teresa Rad
Photographer:
David LaChapelle
Retoucher:
Stella Digital

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