Absolut/Absolut Drinks: Redesign

Swedish agency Great Works has launched the new iteration of Absolut.com and its Absolut Drinks microsite.

The Absolut.com homepage features more visual navigation where a gallery of tiles can be rotated left to right to highl

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Swedish agency Great Works has launched the new iteration of Absolut.com and its Absolut Drinks microsite.

The Absolut.com homepage features more visual navigation where a gallery of tiles can be rotated left to right to highlight several recent Absolut initiatives. Visitors can click on any tile to explore each initiative further. The Absolut Drinks site, meanwhile, features a more intricate search system where visitors can get drink recommendations based on taste, occasion, drink type or even other spirits like gin and whiskey. The site then digitally generates drink images complete with best choices and a list of all the ingredients.

The Absolut Drinks site also features an in-depth "How to Mix" section that lets you pick from a variety of tools, glasses or methods then watch video instructions on proper usage for each of your selections.
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About

Credits
Date
Dec 18, 2008
Client:
Absolut
Agency:
Great Works
Creative Director:
Ted Persson
Copywriter (Absolut Drinks):
Martin Thomasson
Copywriter:
Mans Jacobsson Hosk
AD/Designer:
Jens Eriksson
AD/Designer:
Fredrik Karlsson
Designer:
Martin Lofqvist
Design (Absolut Drinks):
Elwood Design
Project Manager:
Anders Larsson
Production Manager (Absolut Drinks):
Jocke Wissing
Production Manager:
Marco Guzman
Flash Production:
From Stockholm With Love
Backend Production:
Albert Ken
Production Company (Absolut Drinks):
24hr
Production Company (Absolut Drinks):
All Your Base
Photography:
Erik Hagman
Retouching:
Martin Axkull
Retouching:
Jeanette Andersson
Retouching:
Bildinstitutet
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