Creativity

Absolute: The 100 Absolutes

Turns out there are absolutes in life—100 of them, to be exact. Following up on a new television campaign that introduces the notion of "absolute" favorites in 14 lifestyle categories, Absolut Vodka and Stockholm-based age

Published on Sep 20, 2006

Editor's Pick

Turns out there are absolutes in life—100 of them, to be exact. Following up on a new television campaign that introduces the notion of "absolute" favorites in 14 lifestyle categories, Absolut Vodka and Stockholm-based agency Great Works have embarked on a quest to identify The 100 Absolutes. "We define 'absolute' as top notch—unique in its category," says creative director Ted Persson. "We wanted to make people start reflecting that the 'Absolut' in Absolut Vodka isn't just a name. It really means that Absolut is the absolute vodka. And to make this relevant to consumers, we wanted to get them to contribute their views on what's absolute."

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About

Credits

Date
Sep 20, 2006
Creative Director:
Ted Persson
Copywriter:
Kristoffer Triumf
Agency Producer:
Eva Nilsson
Design:
Fredrik Karlsson
Design:
Bj Wissing
Flash Designer:
Jocke Wissing
Flash Designer:
Fredrik Karlsson
Music:
Jonas Quant
Agency:
Great Works
Music:
DNM
Animation:
Wreck
Client:
Absolut

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