Creativity

ABTO: Soul

What happens to your soul when you die?

Published on May 16, 2012

Editor's Pick

Some beautiful animation from DDB Brazil for ABTO, the Brazilian Organ Transplant Association. The spot takes a slightly different tack from typically emotional organ donation pleas, by trying to solve a central problem that stops people from donating their organs: religion.

The agency researched the views different faiths have about what happens to your soul when you die, and then created this spot, which illustrates the different religious perspectives. It presents some alternatives, and ends with the message that at the end of the day, your religion doesn't have to affect your organ donation status.

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About

Credits

Date
May 16, 2012
Agency:
DDB Brazil
Client:
ABTO
Creative Director:
Sergio Valente
Creative Director:
Marco Versolato
Creative Director:
Luciano Lincoln
Creative Director:
Wilson Mateos
Creative Director:
Guilherme Jahara
Creative:
Estevao Queiroga
Creative:
Daniel Ottoni
Creative:
Fábio Benedetto
Art Director:
Daniel Ottoni
Copywriter:
Estevao Queiroga
Animation Producer:
Ink Animações
Sound Producer:
Fábrica Sonora

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