Creativity

Ace Hardware: Picnic

Searching for your Soul Paint.

Published on Mar 06, 2012

Editor's Pick

To promote Clark + Kensington, its new paint brand, Ace Hardware went for the quirky and fun. It extended its "helpful hardware store" tagline to this campaign, entitled "Soul Paint," to communicate the fact that finding a paint color is no small matter. In fact, it's a deeply involved and intimate decision. Through a television spot and a series of online videos, agency GDS&M introduced 10 "color personalities" that will be the perfect match for your painting (and other) needs.

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About

Credits

Date
Mar 06, 2012
Agency:
GSD&M
Client:
Ace Hardware
GCD:
Victor Camozzi
CD/AD:
Sean Keith
GCD:
Bryan Edwards
CD/Writer:
Ray Longoria
Art Director:
Keli Linehan
Writer:
Charlie Wolff
Exec Producer:
Brent Holt
Producer:
Steve Shaw
Producer:
Taylor Lovell
Prod. Co.:
Bob Industries
Director:
Zach Math
Editor:
Mackenzie Cutler
Stylist:
Trish Summerville

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