Creativity

Ace-Group T: Don't Learn Languages Through Movies

The headlines in this Belgian newspaper and outdoor campaign are based on "famous quotes from cult movies, which makes the wording acceptable," says Duval Guillaume CD Peter Ampe. Even this nasty pull from Pulp Fiction,

Published on Oct 11, 2006

Editor's Pick

The headlines in this Belgian newspaper and outdoor campaign are based on "famous quotes from cult movies, which makes the wording acceptable," says Duval Guillaume CD Peter Ampe. Even this nasty pull from Pulp Fiction, apparently. "I'm not sure we'd be allowed to use these lines if we'd written them ourselves," he chuckles. Ace-Group T, he explains, "is an innovative Belgian college offering undergraduate studies in engineering and teacher training as well as language courses in evening and weekend programs. They want to do things differently from other colleges, both in the courses they teach

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About

Credits

Date
Oct 11, 2006
Copywriter:
Tom Berth
Art Director:
Geert De Rocker
Creative Director:
Katrien Bottez
Art Buyer:
Elly Laureys
Retoucher:
Frederic Dupont
Creative Director:
Peter Ampe
Client:
Ace-Group T
Agency:
Duval Guillaume

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