Achievement First Endeavor Middle School: Environmental Design

Pentagram invigorates a Brooklyn school with color and words of empowerment.

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Paula Scher and Pentagram steered the environmental graphic design of Achievement First Endeavor Middle School, a charter school for grades 5 through 8 based in Clinton Hill, Brooklyn.

Supported by the Robin Hood Foundation, Achievement First seeks to put kids in urban areas on the path to a college education. In partnership with Rogers Marvel architects, Scher and team developed the school's environmental graphics based on the school's foundation of character building and a series of motivational slogans used by the school's teachers. The new design was budget-minded, relying on paint and color as a primary design tool.

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Mar 23, 2010
Achievement First Endeavor Middle School
Design Firm:
Pentagram/New York
Partner in Charge:
Paula Scher
Paula Scher
Drew Freeman
Drea Zlanabitnig
Fabrication and Installation:
Denise Mayer
Fabrication and Installation:
Ed Ramos
Rogers Marvel
Project Management:
Faye Premer
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