Achtung wants its clients to donate to a good cause for Christmas. But instead of going saccharine-sweet with a well-designed website and a plea with a bow on top -- they're going another route. A route that weighs about 260 lbs and comes in the form of a Norse Elk, known as Rudolph. Here how it works: Donate to 3FM Serious Request, protecting children from polluted water. But if your donation the smallest, you'll get a visit from Rudolph. It's a smart reverse-auction. If only the reindeer wasn't so darn adorable.