This Astronaut Is About to Start the Biggest Day of his Career

Danone's Actimel Makes Yogurt Marketing Fun

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Editor's Pick

Another salvo has been fired in the yogurt marketing wars, and this might be the funniest one yet. Danone's European brand, Actimel, works alongside Y&R Paris to bring some much-needed levity into the category, with this hilarious spot that features a big morning. The biggest ever, perhaps, for an astronaut that's about to land on Mars for the very first time. Hope it goes as planned.

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Apr 17, 2014
Y&R Paris
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