This Astronaut Is About to Start the Biggest Day of his Career

Danone's Actimel Makes Yogurt Marketing Fun

Published on Apr 17, 2014

Editor's Pick

Another salvo has been fired in the yogurt marketing wars, and this might be the funniest one yet. Danone's European brand, Actimel, works alongside Y&R Paris to bring some much-needed levity into the category, with this hilarious spot that features a big morning. The biggest ever, perhaps, for an astronaut that's about to land on Mars for the very first time. Hope it goes as planned.

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Apr 17, 2014
Young & Rubicam Paris

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