Activate: Human Powered Vending Machine

Out of quarters? Bike it up.

Published on

Editor's Pick

Pedal -- don't pay -- for a free drink at this human-powered vending machine installation in Los Angeles.

Over the weekend at Los Angeles shopping center The Grove, Activate set up this vending machine. For every 30 seconds of pedaling, participants were rewarded with a free bottle of Activate. The retail value of all bottles released will be donated to support nutrition for pregnant women, in partnership with Nourish America.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 08, 2011
Client:
Activate
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age