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'Call of Duty: Ghosts' Infiltrates Your Prostate Exams and Dental Checkups

72andSunny's New Campaign Gears up for Push of New Activision Title

Editor's Pick

On November 5, Activision will drop its latest installment in the Call of Duty franchise, "Ghosts." To gear up for the launch, 72andSunny released a series of new spots depicting the everyday lives of the average Jane and Joe -- including a doctor giving a prostate exam, a guy enjoying a cup of tea and a woman getting a dental checkup. But the boring routines become peppered with some high-octane, albeit imagined, moments, as the superfans anticipate the release of the new title. The spots (see all to the right) were directed by Biscuit's Aaron Stoller and debuted during NFL Football. They also appear on Call of Duty's YouTube page and website.

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About

Credits
Date
Oct 11, 2013
Agency:
72andSunny
Chief Creative Officer:
Glenn Cole
Client:
Activision Call of Duty Ghosts
CEO:
John Boiler
CSO:
Matt Jarvis
Executive Creative Director:
Frank Hahn
CD/CW:
Josh Fell
CD/Designer:
Rey Andrade
Lead Writer:
Jed Cohen
Lead Designer:
Jeremy Wirth
Writer:
Matt Spicer
Art Director:
Will Lindbeg
Jr. Designer:
Drew Vaughan
Chief Production Officer:
Tom Dunlap
Director of Film Production:
Sam Baerwald
Executive Producer:
Dan Ruth
Sr. Film Producer:
Oscar Thomas
Director:
Aaron Stoller
Production Company:
Biscuit Filmworks
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Head of Production:
Rachel Glaub
Producer:
Jay Veal
Production Supervisor:
Jen Berry
Executive Producer:
Crissy DeSimone
Executive Producer:
Deborah Sullivan
Senior Producer:
Kendra Desai
Editor:
Chan Hatcher
VFX/Finishing:
Method Studios
Executive Producer:
Robert Owens
Telecine:
CO3
Colorist:
Dave Hussey
Color Producer:
Denise Brown
Music & Sound Company:
Bullet
Music and Sound Producer:
Patrick Oliver
Sound Design:
Henry Boy
Sound Designer:
Bill Chesley
Executive Producer:
Kate Gibson
Color Assist:
Jim Harmon
Color Assist:
Ryan Dale
Mix:
Lime Studios
Mixer:
Rohan Young
Mix Assistant:
Jeff Malen
Mix Producer:
Jessica Locke

See more credits

Category
Genre
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