Creativity

Michael Phelps Is a Badass Gunslinger in 'Call of Duty: Infinite Warfare' Spot

Danny McBride Also Appears in Ad Playing on 2016's 'Terrible News'

By Alexandra Jardine. Published on Oct 26, 2016

Editor's Pick

Could 2016's news headlines get any more ridiculous? In Activision's trailer for the upcoming "Call of Duty: Infinite Warfare," they do. The spot takes its inspiration from what an arguably "terrible" year we've had so far, with humans (including Olympian Michael Phelps in a cameo) escaping Earth to fight in space.

The spot, which broke last night during the NBA opening game, opens with a young guy listening to a news report on how 2016 has been "one of the worst years in decades, according to social media polls." He notices headlines including "Canada Builds Wall" and "Europe Leaves EU" and hears how a moderator punched a presidential candidate in the face. "Screw this, let's go to space," he says, and everyone takes flight for a big shoot-out in the sky, set to Guns N' Roses' bombastic "Welcome to the Jungle." Phelps (who is a big "Call of Duty" gamer in real life) is one of those who appears playing the game alongside comedian Danny McBride.

Created by 72andSunny, the spot was directed by Peter Berg at Pony Show Entertainment (who has helmed previous "Call of Duty" spots including 2011's extravaganza starring Jonah Hill.) MPC is responsible for the VFX.

"Call of Duty: Infinite Warfare" will debut worldwide Nov. 4, with the story extending the franchise's action beyond Earth for the first time.

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Credits

Date
Oct 26, 2016
Agency:
72andSunny
Chief Executive Officer:
John Boiler
Client:
Activision Call of Duty
Chief Creative Officer:
Glenn Cole
Chief Strategy Officer:
Matt Jarvis
Director of Strategy:
Bryan Smith
Chief Production Officer:
Tom Dunlap
Group Creative Director:
Matthew Curry
Creative Director:
Robert Teague
Creative Director:
Tim Wolfe
Senior Designer:
Jon Hall
Writer:
Matt Meszaros
Designer:
Lauren Albee
Group Production Director:
Angelo Mazzamuto
Senior Producer:
Dave Stephenson
Junior Producer:
Skyler Courter
Group Brand Director:
Rhea Curry
Brand Director:
Simon Hall
Senior Brand Manager:
Brett Schneider
Brand Manager:
Will Nader
Strategy Director:
Daniel Teng
Strategist:
Jake Watt
Partnerships & Legal Director:
Kallie Halbach
Partnerships & Legal Manager:
Jesse Sinkiewicz
Partnerships & Legal Coordinator:
Molly Hogan
Chief Executive Officer:
Eric Hirshberg
EVP, Chief Marketing Officer:
Tim Ellis
Senior Vice President of Global Consumer Marketing:
Todd Harvey
Senior Manager of Digital Engagement Marketing:
Monte Lutz
Consumer Marketing Director:
Carolyn Wang
Consumer Marketing Manager:
David Cushman
Associate Manager of Consumer Marketing:
Jared Castle
Coordinator of Consumer Marketing:
Lynn Ballew
Digital Marketing Director:
Justin Manfredi
Senior Digital Marketing Manager:
Rich Elmore
Senior Digital Marketing Manager:
Mario Sgambelluri
Digital Marketing Associate Manager:
Peter Bowman
VP of Global Creative Team:
Caroline McNeil
Global Media Director:
Simone Deocares-Lengyel
Production Company:
Pony Show Entertainment
Director:
Peter Berg
Director of Photography:
John Schwartzman
Production Designer:
Jeff Mann
Partner:
Susan Kirson
Executive Producer:
Helga Gruber
Head of Production:
Gareth Wood
Editorial Company:
Work Editorial
Editor:
Jono Griffith
Assistant Editor:
Keith Hamm
Executive Producer:
Marlo Baird
Producer:
Lynne Mannino
Visual Effects:
MPC
Creative Director:
Paul O'Shea
Visual Effects Supervisor:
Michael Gregory
CG Supervisor:
David White
Colorist:
Ricky Gausis
Visual Effects Producer:
Matt Olmon
Line Producer:
Ekta Guta
Visual Effects Coordinator:
Sarah Laborde
2D Lead:
Nikkesh K.
2D Supervisor:
David Rouxel
3D Lead:
Jacob Oommen
Visual Effects Executive Producer:
Karen Anderson
Color Executive Producer:
Meghan Lang
Color Producer:
Rebecca Boorsma
Visual Effects:
Pixomondo
Visual Effects Supervisor:
Timothy Hanson
Executive Producer:
Mandie Briney
Visual Effects Producer:
John Baer
Bidding Producer:
Patrick Neighly
Digital Effects Supervisor:
Patrick Schuler
Compositing Supervisor:
Spencer Hecox
Previs Supervisor:
Matt McClurg
Paint/Rotoscope Lead:
Lance Ranzer
Rigger:
York Schueller
Visual Effects:
York Schueller
Senior Production Manager:
Enoch Davis
Production Coordinator:
Antonia Oelmann
Sound Design:
Formosa Group
Supervising Sound Editor:
Per Hallberg
Sound Designer:
Ann Scibelli
Sound Designer:
Jon Title
1st Assistant Sound Editor:
Philip D. Morrill
Recording & Mix:
Lime Studios
Mixer:
Rohan Young
Mixer:
Jeff Malen
Assistant Mixer:
Ben Tomastik
Assistant Mixer:
Lisa Mermelstein
Executive Producer:
Susie Boyajan

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