Creativity

Activision's 'Call of Duty' Supports Real-World Warriors With Veteran Endowment Effort

Ongoing Program Launches Touching New Doc via 72andSunny and Amir Bar-Lev

Published on Apr 03, 2014

Editor's Pick

Activision's Call of Duty has set records engaging gamers in countless hours of military "play," but the advertiser has also done its part in supporting those who are fighting the real battles with Call of Duty Endowment, a program that seeks to find real careers for veterans -- not just those that try to stick them into certain stereotypes associated with the armed forces.

To help promote the cause, the game publisher has released this touching documentary, "The Honest Truth," created out of 72andSunny and directed by Amir Bar-Lev of Chelsea pictures, which captures the struggles of new vets as they seek to find their places back in the "real world."

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About

Credits

Date
Apr 03, 2014
Agency:
72andSunny
Client:
Activision Call of Duty
Director:
Amir Bar-Lev
Group Creative Director:
Frank Hahn
Creative Director, Writer:
Josh Fell
Creative Director, Designer:
Rey Andrade
Writer:
Matt Spicer
Designer:
Will Lindberg
Executive Film Producer:
Dan Ruth
Director of Film Production:
Sam Baerwald
Film Coordinator:
Michael Quinones
EP/ Production:
Allison Amon
Editor:
Chris Catanach
Executive Producer:
Juliet Batter
Senior Producer:
Chris Girard
Assistant Editor:
Alex Tedesco
Assistant Editor:
Ben Insler
Lead Compositor:
Mitch Gardiner
Producer:
Marguerite Olivelle
Mixer:
Rohan Young
Assistant Mixer:
Jeff Malen
Original Music:
Human
Production Company:
Chelsea Pictures

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