Creativity

Sing Along With Ed Sheeran in Guitar Hero Live's Crowdsourced Video

Fans Can Record Lip Sync Clips Using an App

By Alexandra Jardine. Published on Oct 15, 2015

Editor's Pick

Fans of Ed Sheeran can lip sync to the British balladeer's "Sing" online to star in a new video, in a campaign by AKQA to promote Activision's new Guitar Hero Live.

On the Guitar Hero Live website, people can download the app musical.ly to record their lip syncs, and them submit them using the hashtag #GuitarHeroTVStar. The best clips will be integrated into a new four-minute music video that will premiere on GHTV, Guitar Hero's playable music video network, in late November. The Guitar Hero Live game will be available on Oct. 20 in the U.S. and Oct. 23 in Europe.

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Credits

Date
Oct 15, 2015
Agency:
AKQA
Client:
Activision

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