Creativity

Activision: Menace

Toys have a back story, too.

Published on Oct 10, 2011

Editor's Pick

Activision's latest game Skylanders: Spyro's Adventure features toy action figures whose hardware allows them to interact with the virtual game on any platform.

72andSunny created this spot to explain the back story behind the characters, toys, and game (which is launching on October 16th). It's set to run on tv, online, in-store, and in cinemas in collaboration with movie Puss N Boots, whose viewers will see the full two minute spot.

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About

Credits

Date
Oct 10, 2011
Agency:
72andSunny
Client:
Activision
Production Company:
PandaPanther
Post Company:
PandaPanther
Director:
Jonathan Garin
Director:
Naomi Nishimura
Producer:
Amy Fahl

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