Creativity

Activision: Street Art

3D, not just for the theater.

Published on May 28, 2010

Editor's Pick

To promote of Activision's new racing game Blur, The Viral Factory commissioned UK artist Gavin Nolan to bring the game's rainbow-colored collisions to real life via 3D murals in cities across Europe. If seen from the right perspective, the pieces pull passersby into the game's fantastic crash scenes. See more of the murals on the Blur Flickr page and watch them come to life here.

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About

Credits

Date
May 28, 2010
Agency:
The Viral Factory
Client:
Activision
Creative:
The Viral Factory
Production:
The Viral Factory
Seeding:
The Viral Factory

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