Home Gallery Video Acura Human Race Acura Is 'Made for Mankind' in Mullen's First Work Spot aims to highlight synergy between man and car Published on Jun 24, 2013 Editor's Pick Mullen's first work for Acura is the brand's biggest-budget yet, and has lofty ideas to match. Centered around the strapline "Made for Mankind", the campaign, promoting the Acura MDX, seeks to highlight the "synergy between man and machine". The first 60-second TV spot features dreamlike images of people climbing large trees, scuba-diving in underwater caves and an astronaut gazing at light from a nearby galaxy, with the car only appearing in the last 20 seconds Read more about the campaign on Advertising Age. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJun 24, 2013Agency:Mullen - Boston/LA Client:Acura Tagsautomotive CategoryTVC Latest Creativity News on Ad Age Heartfield and Austin Take Creative Reins at BBH London, MAL/For Good Names a Managing Director U.K. Bans Gender Stereotypes in Ads Why Marketers Are Betting on Bots Related work Acura: Force + Field Acura: Warp + Speed Acura: Geek + Chic MullenLowe L.A.