Creativity

Acura: RSX Institute

Want to get behind the wheel of the Acura RSX? Now you can—at least virtually—through the stylishly-designed RSX Institute website created by interactive agency Genex. Visitors undergo an elaborate "driving instructional

Published on Jan 06, 2006

Editor's Pick

Want to get behind the wheel of the Acura RSX? Now you can—at least virtually—through the stylishly-designed RSX Institute website created by interactive agency Genex. Visitors undergo an elaborate "driving instructional program" that educates them about the features of the speedy vehicle. As you navigate from building to building on the virtual campus, you can earn credits by checking out concept sketches and a rotating 360-degree perspective of the car in the Design Archive, learn how to find the best parking spots through a series of mini-games in Parking 101, and even design and build your own race track in Race Course Analysis—all on the way to earning your RSX Institute diploma.

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About

Credits

Date
Jan 06, 2006
Music/Sound Design:
Somatone Somatone
Client:
Acura
Executive Creative Director:
David Glaze
Creative Director:
Eric Wegerbauer
Art Director:
Michael Takeshita
Art Director:
Eric Wegerbauer
Copywriter:
Adair Seldon
Copywriter:
George Langworthy
Designer:
Benny Campa
Designer:
Michael Takeshita
Art Production:
Benny Campa
Video/Film:
Pete Davis
3D Illustrator:
Daniel Alegria
3D Illustrator:
Krai Charuwatsuntorn
Animation:
Patrick Mullady
Sound Designer:
Patrick Mullady
Account Supervisor:
Uwe Hook
Account Executive:
Ingrid Moon
Producer:
Lauren Ahearn
Information Architect:
Sara Gallivan
Programmer:
Patrick Mullady
Agency:
Genex

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