Creativity

'Bully' Director Gets Behind the Lens for Ad Council PSA

DDB NY Works on Second Iteration of 'Don't Be a Bystander'

Published on Oct 16, 2013

Editor's Pick

Last year, Lee Hirsch showed us what it feels like when you are harassed by bullies, every single day, via "The Bully Project," a film that made waves with its no-nonsense look at the plight of bullied kids and adults, over the course of a school year. Now, he's back, and along with DDB New York and the Ad Council, has created the second iteration of "Be More Than a Bystander," a PSA that encourages kids to speak up when they see bullying happen. The pro-bono campaign also features celebs like Kyra Phillips, Brian Kenny and Sean Casey, who are speaking up against bullying.

The spots drive kids and parents to a site from The Bully Project, which provides tools and resources for them to figure what to do when a kid is being harassed.

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Credits

Date
Oct 16, 2013
Agency:
DDB New York
Chief Creative Officer:
Matt Eastwood
Client:
Ad Council
ECD/Production:
Joe Cianciotto
Associate Creative Director:
Tony Bartolucci
Associate Creative Director:
Luke Carmondy
Producer:
Lindsey Hutter
Director:
Lee Hirsch
Editor:
Beast
Sound/Mix:
Gryphin

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