Creativity

'Beyond I Do,' discrimination against LGBTQ families remains disturbingly legal

Even after winning marriage rights, equality remains elusive for many

By I-Hsien Sherwood. Published on Apr 17, 2018

Editor's Pick

It's been nearly three years since the Supreme Court legalized same-sex marriage across the country. But that singular protection isn't enough to guarantee many couples the full benefits of civil society. Over the past year, the number of LGBTQ people who have experienced discrimination because of their gender identity or sexual orientation had risen 11 percent. And in 31 states, that's completely legal.

But about 80 percent of Americans don't know that LGBTQ people can be evicted, fired or denied medical treatment because of who they are or whom they love. Like so many other issues these days--offshore drilling, travel bans, assault weapons in schools--we think, "That can't be legal, can it?"

A new public service campaign from the Ad Council and advocacy group The Gill Foundation aims to correct those false impressions. Created by CP+B with research and strategy from Redscout, "Beyond I Do" features three real couples. Jimmie was fired from her teaching job after marrying Mindy. Aaron and Shaun had their wedding announcement refused by a local paper. A doctor refused to care for Krista and Jami's 6-day old daughter because they are lesbians.

In addition to the three TV spots, actor Nick Offerman voices a radio spot for the campaign--a gentle, informative bit that's a far cry from his overly gruff Ron Swanson from "Parks and Recreation." It's not the first time the comedian has lent his talents to pro-bono work, though as a brand ambassador he typically relies on his comedic chops to sell the performance.

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Credits

Date
Apr 17, 2018
Client:
Ad Council

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