Creativity

See How 'Love Has No Labels' Campaign Changed Lives of Pride Festival Attendees

New Film Follows Eight Cannes Lions for Original Campaign

Published on Jul 01, 2015

Editor's Pick

The Ad Council followed up its "Love Has No Labels" video (which was awarded eight Cannes Lions last week) with another inspiring video filmed at Pride in New York over the weekend. The new film shows people at Pride talking about the campaign and the impact that it had on them, and posing for photos with a "Love Has No Labels" logo.

At Cannes, "Love Has No Labels," which was created by R/GA, won a Gold Lion in Direct: Public Health & Safety, Public Awareness Messages along with two Silver Lions in the overall category. It also captured a Silver Lion in Outdoor, three Bronze Lions in Cyber, and one in Titanium & Integrated. According to the Ad Council, the video is the second-most-viewed social and community activism video of all time (behind Kony 2012).

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Credits

Date
Jul 01, 2015
Agency:
R/GA
Client:
Ad Council

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