Love Has No Labels In Ad Council's First Collaboration With Multiple Brands

Campaign Out of Agency R/GA Looks at 'Implicit Biases'

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Coca-Cola and Pepsi. Procter & Gamble and Unilever. Allstate and State Farm. These competing brands have come together for the Ad Council's "Love Has No Labels," campaign in hopes of starting a conversation around "implicit biases," a type of unconscious prejudice the average person can often have against specific groups of people.

Going to prompts visitors to take an online quiz evaluating their own level of prejudice and pointing out some more subtle instances of discrimination. From there they have the option of educatng themselves further and helping a number of non-profit organizations -- i.e. Anti-Defamation League, Southern Poverty Law Center, National Women's Law Center, Human Rights Campaign, American Association of People with Disabilities, American-Arab Anti-Discrimination Committee, Muslim Advocates or AARP -- raise awareness. Visitors can also download the logo to replace their social media profile photos.

To learn more read the Ad Age story.

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Feb 17, 2015
Ad Council
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