Ad Council: Stop Bullying

You don't have to stand and watch.

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The Ad Council and DDB New York have created a TV, print and digital campaign aimed at bullying prevention, with the emphasis on not standing by and enabling bullies. The campaign is targeted at parents as well as kids, and as well as the spot shown here, it includes print ads in magazines such as Food Network Magazine and Cosmopolitan, and an educational resource at where parents can go to teach their kids safe ways to be more than a bystander. Carat is responsible for media.

Celebrities including Kelly Ripa, Ellen deGeneres and Rosie O'Donnell will also be involved with the campaign, which was developed by the Ad Council in partnership with AOL, Facebook, Johnson & Johnson, the Free to Be Foundation, the Waitt Institute for Violence Prevention, and the Departments of Education and Health and Human Services. The PSAs were developed and created pro bono by DDB New York and filmmaker Lee Hirsch and The BULLY Project.

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Oct 18, 2012
DDB New York
Ad Council
Production Company:
Media Agency:
Chief Creative Officer:
Matt Eastwood
Executive Creative Director:
Joseph Cianciotto
Associate Creative Director:
Colin Lapin
Associate Creative Director:
Tony Bartolucci
Katie Riddle
Senior Art Director:
Shawna Laken
Executive Producer:
Teri Altman
Director of Digital Strategy:
Paul Sundue
Senior Digital Producer:
Carly Ferguson
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