Ad Council: Stop Bullying

You don't have to stand and watch.

Published on

Editor's Pick

The Ad Council and DDB New York have created a TV, print and digital campaign aimed at bullying prevention, with the emphasis on not standing by and enabling bullies. The campaign is targeted at parents as well as kids, and as well as the spot shown here, it includes print ads in magazines such as Food Network Magazine and Cosmopolitan, and an educational resource at stopbullying.gov where parents can go to teach their kids safe ways to be more than a bystander. Carat is responsible for media.

Celebrities including Kelly Ripa, Ellen deGeneres and Rosie O'Donnell will also be involved with the campaign, which was developed by the Ad Council in partnership with AOL, Facebook, Johnson & Johnson, the Free to Be Foundation, the Waitt Institute for Violence Prevention, and the Departments of Education and Health and Human Services. The PSAs were developed and created pro bono by DDB New York and filmmaker Lee Hirsch and The BULLY Project.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 18, 2012
Agency:
DDB New York
Client:
Ad Council
Production Company:
Hello
Media Agency:
Carat
Chief Creative Officer:
Matt Eastwood
Executive Creative Director:
Joseph Cianciotto
Associate Creative Director:
Colin Lapin
Associate Creative Director:
Tony Bartolucci
Copywriter:
Katie Riddle
Senior Art Director:
Shawna Laken
Executive Producer:
Teri Altman
Director of Digital Strategy:
Paul Sundue
Senior Digital Producer:
Carly Ferguson
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age