Matthew McConaughey Narrates Ad Council's Harvey Relief Ad

Spot Adapts 'Don't Mess With Texas' Slogan

By Alexandra Jardine. Published on Sep 05, 2017

Editor's Pick

Austin-based actor Matthew McConaughey narrates a PSA by the Ad Council encouraging Hurricane Harvey relief efforts, telling us, "Harvey can't mess with Texas."

The spot, by Austin agency GSD&M, is part of an effort by the Ad Council and several organizations, which directs viewers to, an online resource center where they can make a donation to national and local relief organizations that are spearheading the relief and recovery. It adapts the state's famous tagline "Don't Mess With Texas," created in 1985 for the Texas Department of Transportation as an anti-litter campaign.

Several other local agencies took part in the pro-bono effort, which includes another spot by Free Range Studios using animated bank notes to encourage cash donations.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 05, 2017
Ad Council

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.