Creativity

Meet the (Real) People Behind Ad Council's Smash Hit 'Love Has No Labels'

Second Film Reveals Original Casting Footage

Published on Mar 25, 2015

Editor's Pick

The Ad Council's "Love Has No Labels" video has been a huge viral hit, with more than 90 million views since its release on March 2. Now this follow-up introduces us to the actual people behind the skeletons in the first video, with footage from the original casting session. It's charming and beautifully reinforces the anti-prejudice message of the first feel-good film.

The video encourages viewers to use a website, Faces of Love, to share photos with the "Love Has No Labels" tagline. People can use the social tool to upload their pictures with friends and families, place the "Love Has No Labels" logo on it and post it on social media.

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About

Credits

Date
Mar 25, 2015
Agency:
R/GA
Client:
Ad Council

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