Creativity

Ad Council App Encourages Kids' Tooth Brushing

Kids Brush Characters' Teeth With Swipes And Taps

Published on Jan 15, 2014

Editor's Pick

Getting young children to brush their teeth twice a day can be a huge challnge, but with its very first mobile app developed in-house, the Ad Council has devised a game that encourages them to do it for fun. Toothsavers lets kids clean the teeth of 10 cute animated characters with swipes and taps on a tablet or iPhone. They can unlock new characters in return for brushing twice a day, and there's an interactive map to chart each day and night's efforts. Parents can use it to designate daily brushing times and monitor kids' brushing progress on a calendar. The app is downloadable for iOS and Android.

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About

Credits

Date
Jan 15, 2014
Client:
Ad Council

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