As Britain prepares to vote on whether to leave the European Union on June 23, agency Adam&Eve/DDB has engaged A-Listers including Keira Knightley, Vivienne Westwood and Lily Cole to urge people to go to vote in a series of online films. The forthright tagline is "Don't let others f*** with your future."
Shot by directors including Black Label's Anton Corbijn for the agency, the films are particularly aimed at younger voters who might not make it to the ballot box; recent polls showed that only 50% of under-35s plan to vote.
The celebrities playfully point out that it only takes five seconds to vote -- like it only takes five seconds to "make an awards face" (Knightley) stretch your legs ("Cole") or get a haircut (rapper Big Narstie). Corbijn (who's known for U2 music videos and Holllywood movies like "A Most Wanted Man") directed the Cole and Knightley films, while other directors include Sophie Edelstein of RSA. Further celebrities are lined up to release their own versions right up until June 23.
While the ads are neutral in that they don't advocate voting one way or the other, it should be noted that Adam&Eve/DDB has also been behind advertising for the "Vote Remain" campaign -- and younger voters are thought more likely to vote to remain in the EU.