ADC Netherlands: The 2008 Annual Will Be Shot

Declan and Garech Stone, the Amsterdam-based agency The Stone Twins, had the Dutch Army shoot a real bullet through each of the ADC of the Netherla

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Declan and Garech Stone, the Amsterdam-based agency The Stone Twins, had the Dutch Army shoot a real bullet through each of the ADC of the Netherlands 2008 annuals. Some of the duo's pun-riddled reasons for the creative concept, cited in the books introduction, include:
"We wanted to metaphorically suggest creative targets.
We wanted to take a shot at the egos and the self-aggrandizing of ad world.
We wanted to see what would happen when a bullet rips through a 300-page book at over 1200 m/s."
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About

Credits
Date
Oct 01, 2008
Client:
Art Directors Club of the Netherlands
Agency:
The Stone Twins
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