Creativity

ADC Netherlands: The 2008 Annual Will Be Shot

Declan and Garech Stone, the Amsterdam-based agency The Stone Twins,had the Dutch Army shoot a real bullet through each of the ADC of the Netherla

Published on Oct 01, 2008

Editor's Pick

Declan and Garech Stone, the Amsterdam-based agency The Stone Twins,had the Dutch Army shoot a real bullet through each of the ADC of the Netherlands 2008 annuals. Some of the duo's pun-riddled reasons for the creative concept,cited in the books introduction, include:
"We wanted to metaphorically suggest creative targets.
We wanted to take a shot at the egos and the self-aggrandizing of ad world.
We wanted to see what would happen when a bullet rips through a 300-page book at over 1200 m/s."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.